Ice cream can be
considered as the most popular nutritious beverage in the world. Most children
and many adults are daily consumers of ice cream. Recently, many companies have
risen in this sector even in the developing countries like Nigeria. A cup of
ice cream could cost as much as 1500 naira depending on the company’s brand and
the quality of the ice cream. Starting up an ice cream outlet is of course a
profitable business if you are familiar with the sector. This is a considerable
business for unemployed youths as it is not capital intensive and can be
started on a small scale.
Tips for starters.RESEARCHES: read and get information about the business and what it entails. If possible consider an internship and gather valuable knowledge useful to start your own trade.
BRANDING: This type of
business has many existing brands and varieties of qualities. Branding yourself
is a right approach if you are going to thrive well in this line of trade.
QUALITY: due to the
fact that there are so many pre existing brands in this business, you have to
devise a way to make yourself different and unique. Have your own unique secret
ingredients, new taste and fascinating flavours that would attract customers
and keep them coming. Creativity is a key to success in this line of business.ADVERTISING: getting the word out there about a business like this is a trick to increasing your market value. Make yourself a household name by using every available means of advertisement to get the word out there about yourself. As children are the best fans of ice creams, considering children friendly ads wouldn’t be such a bad idea.
There is enough room
for newbie in businesses as such, the economy is huge enough for every business
to thrive well. If you have a good experience in a business like this and have
creative insights on how to make it big doing it, you should consider
establishing your business now more than ever.