HOW TO MANAGE YOUR BUSINESS TO SUCCESS


Lack of effective system in a business portends danger to that business. How can you effectively market your business when you are not effectively managing it?The problem is, you don't have your core systems in place and your business is running you when it should be you running your business. Let me share with you now five ways you can start to manage your business TODAY so that you can effectively market and grow your business to success:

Review your current systems
The first thing you need to do is look at the systems you currently have in place. What is it that constantly frustrates you, or that you feel you are spending too much time on? Are you continually searching around looking for an email address? Or cannot tell at a glance if your project is on track? Make a list of where you feel the problems are - these are your time drains. This is where you need to make improvements in your systems so that they work for you and not against you.

Set about creating your core office organisation systems
Now that you know where the problems are you can begin to take steps to improve them - in other words you can now start creating your core systems! A system is simply a description of HOW you do something. For example, how do you create a new client file? How do you handle new client enquiries? Look at those areas you've already identified as your time drains and decide how these time drains can be turned into a system. List all of the steps you take in a process from start to completion - these steps will form your system.

Systemize repetitive tasks.
If you find yourself doing the same task over and over again then you need to create a system for it. One example could be you're answering the same client enquiries again and again. The easy way to resolve this is to put all those questions together in one place and create an email template. The next time a client asks you a question you simply open the email template, put their email address in the 'To' field, and hit send! Or, an alternative option would be to create a FAQ (Frequently Asked Questions) page on your website and direct enquiries there.

Create a calendar template.
Now that you have your core systems in place, start and look at how your work week is structured. Create a calendar template that blocks out time for certain activities, i.e. you might decide that Friday is your business development day, Monday is for marketing, and Tuesday through Thursday are for clients/revenue-generating activities. Once you create a structure around your work week you will find that you become much more focused and productive.

Create a long-term plan.
You will be a huge fan of spread sheets if you adopt the system - they can be used for so much more than just sums! And you can use them to plan out your whole year. You have to create an annual marketing plan that shows you month-by-month what programs you are going to be running, what promotional activities you'll be doing, and which list building strategies you'll be implementing. This takes a lot of the guess-work out of running your business because it means you always know where you are going!
I guarantee that you will start to see an increase in your business, your income, and your productivity if you start to implement some of the steps I've suggested above. You'll wonder why you left it so long.

SOURCE: THE VANGUARD