Bukola elemide popularly known as ASA is a Nigerian French singer, songwriter and recording artist. Her musical inspirations include Marvin Gaye, Fela Kuti, Bob Marley, Aretha Franklin, King Sunny Adé, Ebenezer Obey and Lagbaja who she listened to while growing up. Her first singles EYE ADABA and JAILER was received well by the audience. She has two studio albums and has received many nominations and awards for her music. In 2008 she got Headies awards Album of the year, in 2011, she got French Music Awards Victoires de la Musique nomination for "Female Artist of the Year" and in2015, Headies nomination for "Best "R&B/Pop Album", "Best Alternative Song", "Best Vocal Performance (Female)", and "Best Recording of the Year".

She is said to have an endorsement deal with Guaranty Trust Bank. She is one of the richest and the most respected female musician in Nigeria. She has numerous songs and performances to her name and has been able to stay relevant with her distinct voice and type of music since she launched her career. She has also been able to manage her career successfully and stay consistent in music production.