FLAVOUR: FROM MUSIC TO BUSINESS


Chinedu Okoli popularly known as Flavour is a Nigerian musician, song writer, instrumentalist and performer. He was born in Enugu state in 1983 but he originates from Anambra state. He rose to fame in 2005 when he released his self titled album N’abania. He is known far and wide and he performs in different functions and gatherings. Flavour has four music albums to his name and has unarguably become one of the leading musicians in the continent. He has a club which is also an evidence of his entrepreneurial skill.

Flavour is a multiple award winner and can be considered a multi talented artist because of his ability to work with several instruments. He signed an endorsement deal with Globacom in 2013.
In 2014, he was endorsed by the GUINESS brand for a two year contract. He was also a brand ambassador for ONGA seasoning along with Kate Henshaw. He recently got a life beer made by Nigeria Breweries endorsement deal too.

Flavour is said to be worth about $28 million and charges between 4 to 5million  per show. He performs an average of 60-70 shows yearly. He has 2 night clubs to his name and also gets money from itunes, youtube channels and other radio and TV royalties.

Flavour is definitely one of the multitalented musicians and entrepreneur who is business minded and has found a way to stay relevant and successful in the entertainment industry.