YOUTHS IN THE MUSIC INDUSTRY: DAVIDO


David Adedeji Adeleke (born November 21, 1992), better known by his stage name Davido, is an American-born Nigerian recording artist, performer and record producer. His 2011 single "Dami Duro" was well-received throughout Nigeria. Along with his elder brother Adewale Adeleke, Davido is the co-owner of HKN Music. Born in Atlanta, Georgia, Davido relocated to Lagos at a young age.

Davido’s father is a Nigerian business magnate while his late mother was a University lecturer. He attended the British International School in Lagos. Davido studied Business Administration at Oakwood University prior to relocating to Nigeria. Davido's interest in music started during his time at Oakwood University. He bought musical equipment and started making beats as well as recording vocal references. He dropped out of Oakwood University and relocated to London, where he focused more of his energy towards vocals as opposed to production. When Davido returned to Nigeria in 2011, his music career was sidelined after he agreed to honour his father by enrolling at Babcock University. In July 2015, Davido earned a degree in Music from Babcock

On April 6, 2012, Nigerian Entertainment Today reported that Davido signed a ₦30 million endorsement deal with MTN. The deal unveiled him as the face of MTN Pulse, a marketing campaign for Nigerian youths. On October 24, 2013, Pulse reported that Guinness Nigeria signed Davido to an endorsement deal. As part of the deal, Davido performed at the Guinness World of More Concert.

He has worked with different artist like Skales, Olamide, Tu face, Humblesmith and many more. He is one of the young generation artistes with a unique style of music. He has a reputable fan base and his fame has skyrocketed within the short period of his career launch. He has over a dozen awards to himself both locally and internationally.

His passion for his career can be drawn from his consistent hit tracks and his ability to make the type of music that has earned him a strong fan base. He is one of the young artiste in the entertainment industry who has achieved success with is talent and hardwork in a short pace of time.