YOUTHS IN THE MUSIC INDUSTRY: OLAMIDE BADDO


Olamide Adedeji (born 15 March 1989), known by his stage name Olamide but popularly called Olamide Baddo, is a Nigerian hip hop recording artist from Bariga, Lagos State. He records mostly in his native tongue ‘yoruba’. He studied mass communication at the Tai Solarin University of Education in Ogun state. He is a native of Ijebu Ode in Ogun state Nigeria but grew up in Bariga in Lagos state.

In 2011, he released his debut studio album ‘Rhapsodi’ while signed to Coded Tunes. YBNL, his follow-up album, was released under his label imprint YBNL Nation. On 7 November 2013, he released his third studio album ‘Baddest Guy Ever liveth’.

Olamide’s talent and unique style of music has won him several music awards, including multiple Nigeria Entertainment Awards and The Headies Awards. In 2012, he started his own record label YBNL NATION. This has given him the opportunity to discover fresh talents and sign them on record deals with is label. He has signed on talents like Lil Kesh, Adekunle Gold and Temi Owvasa. This has created an opportunity for the upcoming talents to make it big in their careers and become successful artists as well.

Olamide is one of the youths that are changing the game in the entertainment industry with his style of music and his consistency since the start of his career.

On 17 July 2013, Olamide became the first Nigerian to sign an endorsement deal with Cîroc. On 24 October 2013, he signed a multi-million Naira deal with Guinness. In November 2013, he became an ambassador for Etisalat. He is one of the best rated artists in the industry presently, his street orientation and its infusion into his music has made him one of peoples favourite.