Instagram is one of the more popular social networks, surpassing 500 million active monthly users that are responsible for posting more than 95 million photos and videos daily. With such a large user base, it presents a great opportunity for businesses to market using an additional social media channel.
In addition to the organic possibilities, Instagram recently introduced its self-serve advertising platform, yet many businesses still haven’t given it a chance. Instagram can be a potential gold mine for your business. Not only do 40 percent of consumers respond better to visual information than plain text, but Instagram’s ad platform allows you to use Facebook’s extensive targeting options.

Instagram is one of the social media platforms that have the means of taking your business to the next level. The ability to take pictures with good quality and the right strategies at networking to get the type of audience that you need for your business is the approach to make instagram work for you as an entrepreneur.
Users can upload photographs and short videos, follow other users' feeds and geotag images with longitude and latitude coordinates, or the name of a location. On October 29, 2015, Instagram announced that it would allow advertisers to buy carousel ads to expose company brands to more people.

On May 31 2016, Instagram announced the launch of new tools for business accounts, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. New business dashboard tools, named Instagram Insights, which includes business profiles and promotion options. Instagram Insights will first roll out in US, Australia and New Zealand then be available in all regions globally by the end of 2016.
These major features and many more are reasons while business owners who are looking into opportunities to brand and promote their business online should consider the mobile application in doing so.