Today, you can get almost anything you desire with the push of a button, usually in an hour or less. From rides home to repairs to personal shopping, "on-demand" is rapidly becoming the hottest industry out there.

But as more and more start-ups become reliant on freelancers and contract workers to deliver on-demand services, a greater number of independent contractors are starting to demand additional job benefits like financial security and career training without being stripped of the flexibility they enjoy.

So, it's probably safe to predict, As the on-demand industry moves forward, only those entrepreneurs who manage to balance contractor demands with their companies' ability to fulfil them will find the success they desire.

PROACTIVE NEGOTIATIONS: Establishing a strong relationship with your independent contractors and keeping them engaged with the company is vital to your business’ success in today's increasingly competitive marketplace. By remaining open-minded about your contractors’ demands, you’ll be strengthening their loyalty to your company and making them more likely to stay long-term.

Negotiating with independent contractors can also strengthen your company’s recruiting capabilities. Compensating your contractors for their time and skills will establish your company as a destination of choice for freelance employees, boosting your ability to attract the top talent.

 PLAY BY YOUR MARKET’S RULES: It’s easy for on-demand start-ups to run into regulatory and political problems during expansion. For example, the rules about who qualifies as an employee versus a contractor vary, and classification mistakes on your part could risk your contractors’ flexibility in the future.

Before expanding your on-demand business into new markets, do your research on that area’s labour and property regulations and policies in advance. Your prep work will save you headaches and ensure that your contractors can remain flexible.

APPLY KEY PERFORMANCE INDICATORS (KPI): While it’s important to have happy and flexible contractors, you must also ensure they’re performing well for your company. But because you’re not regularly observing them working in an office, you’ll have to establish other ways to monitor their performance.

Work with your contractors to routinely track and analyze their performance so everyone can better understand their strengths and weaknesses. Emphasize and reward ideal qualities, like initiative, self-reliance and a desire to grow. Establishing KPIs will motivate your freelancers to deliver the results they need, to succeed and help you weed out workers falling short of your company’s standards.

Right now, the possibilities of what you can get from freelancers seem endless. But the industry will continue to grow only if independent contractors’ demands for engagement are acknowledged. That's why it's important to take steps to proactively negotiate with contractors, to keep them happy and your company thriving.