THE RIGHT APPROACH TO BRANDING YOURSELF.

When most people hear the term brand, they easily associate it to multimillionaire businesses or companies whereas, it’s not really so. But that simply isn’t true. Personal branding doesn’t just apply to companies and founders, it can apply to anyone with a job who wants a raise or a promotion.

Simply put, a personal brand is a strategic online presence. Creating a personal brand at a young age, and building it gradually over time, is one of the wisest investments you can make. It will enhance your job prospects, improve your stand at your current job and make you an influence in your industry, which can be priceless.
Steps to branding yourself:
Build your personal website: Going to a good school isn’t enough. You need to set yourself apart and convince recruiters to pay attention. And since so many recruiters are online these days, the best way to set yourself apart is with a personal, modern website. Having one is the first step in building your personal brand. But it’s not enough to just have a website. No matter what anyone tells you, looks matter to clients and employers. It’s the same reason you should “dress to impress” for interviews. 

Have a LinkedIn profile: Once you have a decent-looking website, you can’t rely on organic traffic for views. You won’t have any. Instead, you should share your website on LinkedIn. If you’re looking for a job, there’s no better place to be seen by employers.  All you have to do is create a profile, fill out your work history and link to your website, either in your Contact section or as one of your job listings.

Apply for jobs if need be: in as much as you apply for jobs and take advantage of whatever comes your way, freelance on the side. Don’t waste your skills or talents in the course of waiting for someone to recognise your value.

Build your brand beyond your current job: if you are lucky to have or get a 9-5 job, ensure you build your career and brand beyond your company profile. You might not have your job forever. Look into alternative career opportunities or income sources that can work for you.