Getting your audience
to tweet and share your post is every entrepreneur’s desire. But it takes more than simply
uploading or posting and hoping for the best. It’s about sharing content that
makes people care, content that makes people want to share your message with
their network.
More and more people are connecting on social media and
blogs. This means there are larger opportunities to promote your business. It
also means that there’s more competition to stand out amongst a sea of
information.
Crafting content that people care about begins with
understanding what motivates people. Here are some tips on how to connect with
your audience.
CONNECT
EMOTIONALLY: People connect through listening
to stories, not statistics and abstract information. To apply this principle,
you should tell a story to reach your audience’s emotions. Your content can
impact your audience and remain memorable if you share a personal experience,
whether it’s your own or someone else’s. This can easily help you create
emotional impact on your audience.
BENEFITS OF FOLLOWING
YOUR BRAND: Showing people how they benefit from
following your brand will get you increased engagement from your audience. While promoting your business, think about
and listen to how people react to your message. Are you catering to their needs
and their emotions? Their feedback can be used to create
targeted messages.
PRODUCT
TESTIMONIES: People rely heavily on the opinions of others when they make
decisions, so making testimonials and reviews of previous customers available
can easily convince audience to patronise you. Peer pressure can be incredibly
powerful in shaping people’s perceptions and decisions. There are a number of
ways you can use this concept in your business, showing Facebook likes, posting
testimonials and providing your audience with data that shows how popular
your content is.
ASSOCIATE YOUR BRAND
WITH KNOWN FIGURES: Using an authority figure
improves the perception of your brand, whether it’s someone people trust,
respect or like. If the person is recognized and successful in her own
career, it rubs off positively on the brand. This applies even if the person is
not an expert or authority in the field that he/she is promoting. Brand
endorsement is a trick that has worked for many brands in promoting and getting
better audience.
Understanding psychology and applying it to your business is
a powerful way to shape the perceptions of your brand. Try the above tips and see them work positively
for your brand.