You could have an idea
you want to bring to life or a message you want to convey to people, the best
way of convincing people about your products or services is to have a visual
representation. Video dominates
our news feeds. It captivates attention. In
the world of today, relying on physical sell sheet to convince people to buy
your idea or product would not do as much a good job as a visual representation
of what you intend to sell and how it’s going to add value to the lives of your
clients.
The reality is, there is so much more you can convey about an
idea in a one minute video and about a minute is really all you need to make an
impression.
To be clear, static marketing materials like sell sheets are
still important and always will be because they’re easily shared and absorbed.
And having to limit your pitch to a single page is useful, because it forces
you to be concise but video is powerful. It grabs attention in a way that copy
simply does not.
Remember, people are self-interested. They want to know
what’s in it for them. They need to be given a reason to care. No one cares
about facts, not really nor features. Features change. Benefits are what
matter. What is truly fantastic about video is that it enables you to
demonstrate the benefits of your ideas on an emotional level. To show just how
frustrating the problem your product idea solves really is for consumers. To
reveal the joy and satisfaction your solution will bring.
Use the right strategy to create your own sell videos, you
don’t need to speak if you don’t feel comfortable enough to, all you need to do
is demonstrate via your video how your product is going to add value to your
customers lives.
Social media platforms have provided opportunities to share
your videos and even market your products and ideas easily, considering video
contents for your business is a good business strategy to consider.